Wednesday 10 August 2022

This is how the perfect decision for the next trade fair stand size is made.

How much is space at the show appropriate for your company and brand? How do you choose the best location for your fair trade presence? And how can you optimize this presentation space? Those are the most important aspects to consider when planning your upcoming exhibition or event - hopefully, the following tips will help you answer them. You might be interested in exhibition stand Dubai.

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Above all, consider your budget.

Before you even think about what type of booth you want, it's essential to get a sense of the company's budget for the project. If you're working on a tight budget, renting a booth is more worth buying one. The cost of planning, building, installing, and storing your booth is reduced to about a third of what you would incur if you had a one-by booth. You can also apply savings to your issuance fees. Because regardless of how high the costs for the construction of the exhibition are - the costs for the stand space can be very high at many events. Know more about exhibition stand design.

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Know the purpose of your booth

In addition to asking, "What can you afford?" When choosing a stand, it is also essential to ask yourself: "What is why we need this stand at the fair?" Once you have a clear idea of ​​what role the stand will play for your company and brand at the show, you can start thinking strategically about the stand location. 

For example, going from a 16m² to a 36m² booth is a significant cost jump. But it could be one of the best marketing investments if your goal is to set yourself apart from the competition and get visitors to choose yoursMessestanddesignvisit. Want to impress? Is it your goal to establish many contacts? To demonstrate products? Maybe it's that or a combination of the above? Map your goals to determine the space you need. Learn more about exhibition stand design Dubai.

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Don't underestimate your brand.

As mentioned above, finding the perfect stand for the next trade fair is essential. You shouldn't measure your perspective too small, either. A little booth construction can be effective in the right circumstances, but if the stand size is too small, the booth can quickly become cluttered and cluttered. He can do even more damage to your brand and image than not attending a trade fair. Get to exhibition stand builders in UAE.

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Location, location, location

If you are attending a trade fair for the first time and it is a well-attended event, you will find that your company has relatively little advertising impact with its location. Don't worry - it's just part of the game's rules. But you can use tactics to get a better site, whether you're a newbie or an old hand. Carefully examine the show floor plan in advance to determine if " obstacles " will impede your stand space. For example, if you have a small stand, avoid tall pillars and other obstacles that could affect the design or the flow of visitors to your frame. Note where the fire extinguishers are located. Many fire extinguishers are not allowed to be installed.

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Observing the competition

When choosing your location at the show, it is always important to know where your main competitors are. Depending on your industry and business strategy, you may want to be positioned right next to the competition - or be as far removed from them as possible! Either way, it's helpful to know where the stands are located so you can plan accordingly. Are you looking for exhibition stand design ideas?.

observe regulations

Every trade fair and every congress is different. Your stand can get lost in the crowd for a big show if you don't exhibit near a large aisle or the front. It is also essential to know each event's regulations for its exhibitors. When deciding on a booth, use the height restrictions, the signage regulations, and the permitted number of stalls per exhibition hall as a guide. At some shows, a 36m² stand is not 6x6m as the edges of your stand have to meet certain limits. That can be frustrating. Hence the recommendation... Know more about exhibition stand design.

Ask for help!

Regarding the optimal stand at the trade fair, there are many things to consider before you get everything in order. So talk to experienced people and construction companies who know about the trade fair in question and can help you decide on the right stand location. An accomplished professional knows the idiosyncrasies of a venue and how to deal with them.

This is how the perfect decision for the next trade fair stand size is made.

How much is space at the show appropriate for your company and brand? How do you choose the best location for your fair trade presence? And ...